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| Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | 
| Authors: W. Chan Kim, Renee Mauborgne Publisher: Harvard Business Review Press Category: Book
List Price: $29.95 Buy New: $13.90 as of 5/20/2012 22:25 CDT details You Save: $16.05 (54%)
New (94) Used (191) Collectible (1) from $5.86
Seller: Galant Sales Rank: 1,904
Languages: English (Unknown), English (Original Language), English (Published) Media: Hardcover Edition: 1 Pages: 256 Number Of Items: 1 Shipping Weight (lbs): 1.1 Dimensions (in): 9.5 x 6.3 x 1
ISBN: 1591396190 EAN: 9781591396192 ASIN: 1591396190
Publication Date: February 3, 2005 Availability: Usually ships in 1-2 business days
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Product Description Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
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